Jefferson Lines’
Centennial Celebration

Marketing - Amanda

“For Jefferson Lines’ Centennial Celebration, I orchestrated a milestone event that brought together 400+ guests—from employees and vendors to state and local officials. Think big speeches (Minnesota’s Senator, the Mayors of Minneapolis and St. Paul, and the company’s owner), branded experiences at every turn, and a whole lot of logistics. I handled it all: invitations, internal and external marketing, PR, employee gifts, office installations, community events, award applications, even a few DIY projects to keep the budget in check and the team involved. From branded buses to historical storytelling, the Centennial wasn’t just an event—it was a full-on celebration of legacy, people, and pride, with plenty of behind-the-scenes magic to make it all run seamlessly. You can also view the 100 Year Celebration page, which I designed, assembled content/imagery and project led all media work.”